Dragons or Angels exposes the real-life world of business dragons 
(25/09/2008)
The world of investment is far from clear cut. Where does an entrepreneur find an investor in the first place? What should they expect during the pitch process? How do those looking to invest identify promising businesses and ensure a good return on their investment?
The popular TV series Dragons’ Den makes the process of business investment seem simple. If an entrepreneur can tame dragons, such as Deborah Meadon and Peter Jones, with a confident pitch and sound business plan, then they stand a reasonable chance of securing investment. If not, they risk humiliation.
Dragons or Angels by Modwenna Rees-Mogg (Crimson Publishing) reveals the truth behind Dragons’ Den and compares it to the reality of securing private investment in today’s business environment. Split into three parts, ‘The Dragons’ Den story’, ‘How to raise money from investors’ and ‘How to become an investor’, this eye-opening book will appeal to budding entrepreneurs and investors alike.
In the first of three parts, Dragons or Angels gives an insight into the Dragon’s Den, including:
• What is Dragons’ Den – a behind the scenes exposé featuring profiles of dragons, past and present
• The Real Dragons’ Den experience - from application to pitching, what is venturing into the den really like
• Dragons’ Den versus the real world of private investment - what are the benefits of the den for business and how does it compare to real-life.
For those who want to pitch to the real life dragons or Angel investors, part two investigates how small businesses can actually raise money, specifically discussing:
• Is investment for you? - the pitfalls and benefits for businesses
• Will an investor want you? - assessing your business model in the cold light of day
• How to do a deal with an investor? - impressing, securing and managing the money that backs your idea
The third part of Dragons and Angels provides a section for Angels wanting to ensure a good return on their investments, outlining:
• Tips from the real dragons- dispelling the investment myths, and how to build a portfolio
• How to invest - investment strategies, financial models and projections
• Making money - timescales, dividends and ensuring you get a good return on your cash
The expert author Modwenna Rees-Mogg, founder of Angel News, the leading European information service for small business and those investing in it, exposes the real-life world of business dragons. She divulges insider-information about the influential networks, business angel clubs and the strategies employed to help you discover the best deals.
Dragons or Angels is being launched at a time where investment is increasingly crucial for businesses desperate to survive the ongoing credit crunch. So, whether seeking investment, or looking to invest in a successful business, Dragons or Angels provides an invaluable insight to the best route to the top for entrepreneurs and their businesses.
Dragons or Angels by Modwenna Rees-Mogg (Crimson Publishing) is published 13th October, priced £12.99.
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